It begins
Now you know I hate blowing my own trumpet every time something happens
in the real world that’s straight out of one of my books. Well, maybe
“hate” is too strong a word. I mean, “enjoy on a deep, almost
sexual level.” Yeah. That’s more like it.
Anyway, I think this one is worth mentioning because it’s at the more extreme end: it’s that thing in Jennifer Government where everyone takes their surname from their employer. John Nike. Billy NRA. Violet ExxonMobil. And so on.
There’s a historical precedent for this: in centuries past, John Smith was the town blacksmith, Tim Baker really was a baker, and Geoff Wang was… well, let’s not think. In the Jennifer Government world, where a person’s job is the most important thing about them, returning to that concept made sense to me. Also, when I worked in sales, I’d get a call from “Michael Jamieson” or whoever, and frantically think, “Jamieson, Jamieson… who the hell is that?” It would have been so much simpler if he was “Michael McDonald’s.”
Now, we’ve already seen people selling their surnames to corporations, and even a particularly disturbing case of parents auctioning naming rights to their baby. But does it really count as a fulfilled prophesy when the people doing the fulfilling are missing some essential part of their brain? I dunno. I think that’s a little like saying, “I foresee a day when people will smack themselves in the face with hammers for fun,” and then claiming it came true because of my cousin Donny. Poor Donny. Well, you pity his parents, mostly. But back to the issue. For me to feel like I really nailed this one, it has to be done in all seriousness. Nobody should even see anything wrong with it.
So here we are. Lately companies have been stampeding into Second Life, a virtual reality of the kind that everyone thought the internet would be, before discovering it was just typing and clicking on links. In Second Life, you create an avatar—a little person to be—and run around… um, doing stuff. You know, like walking around… or going shopping… or building a house. But without having to stand up.
So. The news agency Reuters just opened an office there and assigned reporter Adam Pasick to the beat. So now there’s an avatar that looks like Adam in Second Life, reporting on news. Only what’s his name? Adam Reuters.
Oh yes. Innocuous. That’s how it starts.
Comments
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Location: Melbourne, Australia
Quote: "I'm my number one fan!"
Posted: 6185 days ago
Adam A. (#256)
Location: Phoenix, Arizona
Quote: "Think of how stupid the average person is, and realize half of them are stupider than that." -George Carlin"
Posted: 6185 days ago
And 50-100 years from now, when everyone's name is their job/company, whose name will be in Wikipedia as the source for that idea? Our friend Max.
Michael Ricksand (#2212)
Location: Terra
Quote: "You do not have a right to be stupid."
Posted: 6185 days ago
Ralf Plattfaut (#2482)
Posted: 6185 days ago
Location: Brossard, Qc, Ca
Quote: "Smile, Tomorrow Will Be Worse... - Murphy"
Posted: 6185 days ago
(Just like the guy who ate a whole plane in the guiness records...)
Jeffrey (#2286)
Location: Right here
Quote: "Mathematics is a powerful language. Just look at how mathematicians destroyed the housing market."
Posted: 6185 days ago
Location: Morristown, Indiana
Quote: "Why do I blog? Simple, because Max Barry blogs."
Posted: 6184 days ago
STORY TIME!!!
Once upon a time in a magical land that is now called "Canada", there was a small lizard named "Oni"(pronounced Oh-nee). Yes, a lizard in what is now "Canada". It's crazy...but just wait until the end. Well, Oni was a very adventurous little lizard. One day, He was walking through the desert, and he found a magical cactus...Similar to a genie. The cactus told Oni that he would grant him any wish that he wanted. Well, Oni thought long and hard. However, he did not think very wisely. Oni decided that he wanted to see something that he had never seen before...snow. The Cactus warned Oni that there may be some horrifying consequences, but Oni did not listen. So the cactus said, "Okay", and then spoke some magical words. Sure enough, snow began falling from the sky. Oni was in complete awe at the sight of the snow. He was so amazed that he barely even noticed it getting cold outside. Oni just sat there until he was frozen in complete happiness. Oni is still there today in northern Canada frozen under the permafrost way up north. And to this day, Canada is extremely cold. This story is 100% true. Don't believe that geography and meterological stuff. It's all hogwash created by the "liberal media."
-adam speicher
austin (#2462)
Location: rhode island
Quote: "hmmm...bleh..."
Posted: 6184 days ago
Shawna (#2485)
Location: San Francisco, CA
Quote: ""She is a child of ferocious will. She would question the universe if it could answer." - Anon"
Posted: 6184 days ago
Location: Melbourne, Australia
Quote: "I'm my number one fan!"
Posted: 6184 days ago
Mike Reason (#2743)
Location: Rhode Island, USA
Quote: ""Carpe Diem!""
Posted: 6181 days ago
Well anyway, this gave me an idea. As SecondLife avatars exist in a quasi-state of nature and their is an evident, what Locke called, "Threat of the Uncertain." A person could make a lot of money if they gathered up a bunch of haxors, set up a company, call it the Virtual Corporate Republic or the Trade Security Organization or something, and in exchange for a regular membership-fee, called "tax", would protect them from flamers and mobsters. Let's see: the average exchange rate in SL is 300Lindens for every American Dollar, and if you got 40 subscribers, minus the costs of maintaining a beurocracy, minus wages for enforcers, minus Linden Lab's cut. That gives you an annual profit of $5.00!!!
Brittany O. (#1688)
Location: Montana
Quote: "people are kind of overrated "
Posted: 6180 days ago
Lea (#2745)
Posted: 6179 days ago
http://www.vintagekicks.com/sb/080192.html
Adam Messinger (#1124)
Location: Kansas, USA
Quote: "www.adammessinger.com"
Posted: 6177 days ago
For Linden Lab, this made sense from a practical standpoint. Regular residents of SL can choose from a pool of available last names, which are refreshed every so often to prevent anyone from having the same first name / last name pair. Linden wanted its in-world employees to be immediately identifiable when they were "on the job" as support personnel, however, so it gave them all the company's name.
Unlike Linden Lab, the new corporate residents of SL have no such compelling reason for the practice. After all, they don't work to support the world -- they're just marketing in it. Then again, the chance to name their in-world representatives after the corporation probably seemed like too good a marketing opportunity to pass up.
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