mktg case study #41: mktg children’s toys
I have bought a lot of baby stuff. And I’ve noticed that many of the babies on the packaging don’t look exactly picture-perfect. Which is understandable, since babies probably aren’t very co-operative on photo shoots. But still, you’d expect the photographer to keep trying until they got one where the kid looked as if he was enjoying himself, wouldn’t you?
The makers of the Dohome inflatable play house clearly thought not. On the side of the box is this picture in which one child is, at best, listless, and the other is obviously thinking, “What a load of crap this thing is.” But even better is the huge picture on the box’s front. Check out this baby and tell me if that’s a child in the throes of joy and excitement. That kid wants out.
I just wish I could see the pictures they rejected.
Comments
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Greg Karber (#1568)
Location: gregkarber.com
Posted: 6618 days ago
Narain (#824)
Location: Los Angeles, right between civilization and a desert
Quote: "NI!"
Posted: 6617 days ago
Perhaps it's because they think that if the babies look too happy, parents will wonder why their kids don't pictures that look that good, and will then become upset with the product?
Joseph (#1825)
Location: Jeffersonville, Indiana, USA
Quote: "With a gun barrel between your teeth, you speak only in vowels."
Posted: 6617 days ago
Kalle (#1278)
Quote: "Sex is herital. If your parents never had it, chanses are you'll never have it either."
Posted: 6617 days ago
Rod McBride (#688)
Location: Gardner, KS
Quote: "www.MidwestRockLobster.blogspot.com"
Posted: 6617 days ago
Jim Carson (#231)
Location: Seattle
Quote: "Coca Cola announced a mid-calorie cola named C2, ostensibly to compete with Pepsi "Edge." It's billed as a solution to the low-carb dieters who have been marooned on the distant asteroid where Diet Coke is unavailable."
Posted: 6617 days ago
Monkeywright (#1732)
Location: Los Angeles, Californi-YARGH!
Quote: ""China is Here?" I don't even know what the hell that means! - PS - visit scenic www.monkeywright.com"
Posted: 6617 days ago
This playhouse is EVIL
Yenzo (#829)
Location: Secret underwater pyramid base in the Pacific
Quote: "In order to make an apple pie from scratch, you must first create the universe (Carl Sagan)"
Posted: 6617 days ago
I prefer commercials that show people having orgasms of joy because they drink a certain brand of coffee or soda. Cracks me up every time.
SilverCloud (#2038)
Location: SANTA MONICA ,CA.U.S.A.
Quote: "Fortune Favors the Brave"
Posted: 6617 days ago
and they too will have true Capitalism photos....
and the same with those babies, they will be hamming it up
just like us when they realize all those residual checks....
You might get Fin an agent so she can jump start her career early, it's lots of fun and taking all those checks to the bank are pure joy.
So don't knock it until you've tried it !
Silver Cloud
Lancer Kind (#1547)
Location: Redmond WA
Quote: "Be nice to the man with the gun."
Posted: 6617 days ago
http://lancerkind.com/images/betterdohome2.jpg
Why is that baby smiling like I told a remarkably funny joke?
==>Lancer---
Michael (#1299)
Location: Northern California
Quote: "Chugachugachoochoo"
Posted: 6617 days ago
Michael (#1299)
Location: Northern California
Quote: "Chugachugachoochoo"
Posted: 6617 days ago
Sorry for the double post...
Tony Quin (#1310)
Location: Plymouth -urgh
Quote: "Yoga is NAILS"
Posted: 6616 days ago
shalini (#717)
Location: http://www.kai-india.com
Posted: 6616 days ago
i think all babies in ads should be like stewie off the family guy.
Adam (#24)
Location: Morristown, Indiana
Quote: "Why do I blog? Simple, because Max Barry blogs."
Posted: 6611 days ago
WOULDN'T YOU BE SAD IF YOU WERE TAKEN FROM YOUR MOTHER AT AGE 3?
I sure would. I don't think that all of the stuffed animals in the world would have made me smile if my mother was taken from me at age five... I think forcing children to have pictures of them for marketing purposes is a crime against humanity. It should be illegal. Look at how unhappy the kid is in the picture! I thought it was illegal to hire children...isn't paying a child's family to photograph a child in order to advertise a for a product breaking child labor laws? Or are advertising companies and Hollywood(where children are paid to act) above the law?...or am I just an idiot?
-adam
Also...I created a xanga for anyone who cares.
lyssabits (#1444)
Location: San Francisco, CA
Quote: ""Human beings, who are almost unique in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so.""
Posted: 6608 days ago
Colette (#324)
Location: Houston, Texas, USA
Quote: ""The good Earth â we could have saved it, but we were too damn cheap and lazy" -- Kurt Vonnegut"
Posted: 6608 days ago
The thing they're advertising doesn't look like it'd last long, either.
JJ MacMillan (#819)
Location: Austin, TX
Quote: "I just wanted you to see what bad planning looked like."
Posted: 6603 days ago
Rob2Kx (#1125)
Location: Canada
Quote: "Anything for laughs even if it kills you"
Posted: 6603 days ago
Matt (#61)
Location: Chicago
Posted: 6603 days ago
Ces (#2527)
Location: S. Wales
Quote: "This is the first time, I've had so much fun without lube!"
Posted: 6488 days ago
KaelSeoras (#2580)
Posted: 6467 days ago
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