maxbarry.com
Thu 25
Nov
2021

Messaging

What Max Reckons

You know, I think we’ve gone too far on this messaging thing. Not messaging as in sending each other messages. That’s fine. The more messages, the better. Messaging as in, How do I make an idea palatable to idiots.

Obviously messaging works. If you have an idea you need to get into people’s heads, you should think about messaging. People are busy. They pay no attention. When people hear an idea, they take one piece of it way out of context and form an opinion based on that, then refuse to change it until the end of time. You have more success if you tailor your message to be charming and digestible.

That’s fine. But I feel like we’ve begun to demand good messaging for everything, even when we’re not idiots. Now we think: If your messaging isn’t great, I’m out already. I’m not even going to entertain your idea, because your messaging sucks. It might be a good idea, but you couldn’t even get your messaging right, so forget it.

Maybe it’s a natural reaction to being bombarded by marketing all the time. Every day, sounds and and colors and movements try to catch our attention, most of which we manage to fend off. It’s wearying, so maybe it’s a relief to encounter some messy, confusing messaging that allows you to dismiss it right away, with no further brain-power required.

But this means abdicating responsibility to the messengers. It allows messaging, rather than the thing being messaged, to determine what we think about it. I don’t love the situation where we’re all so busy and distracted that there could be a, oh, I don’t know, a global pandemic and a free vaccine, and a valid argument against taking it would be, But the messaging was terrible.

Comments

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Machine Man subscriber Mapuche (#1184)

Location: Darwin, Australia
Quote: "Inconceivable!"
Posted: 3 days ago

The new strategy will be 'Anti Messaging' (patent pending) where you intentionally frame the opposite context so badly that people automatically dismiss it as per Max Barry and consequently adhere to the hidden desired context.

You can thank me later!

Machine Man subscriber Alan W (#1427)

Location: Spokane, Washington
Quote: "Corgis are like potato chips"
Posted: 3 days ago

would be what?

is that the joke?

Captain Awesomepants (#5009)

Location: South of the River
Quote: "If I didn't flush OR wipe, do I still have to wash my hands?"
Posted: 3 days ago

I didn't realise you were on my Facebook!

Literally heard someone on Perth radio admit that they weren't getting dosed because they were told they HAD to.

At least they admitted it out loud. Think of all the childish, selfish, self-absorbed shitbags who try and obscure their motivations behind religion or libertarianism.

1001.0010.0101 (#925)

Location: Turn left at your CPU
Quote: "How can something be deemed artificial if it is itself. e.g. A.I."
Posted: 3 days ago

All I read was, "the end of time".

This message brought to you by the beginning of time.

Everything in between those two is the message.

towr (#1914)

Location: Netherlands
Posted: 3 days ago

"Literally heard someone on Perth radio admit that they weren't getting dosed because they were told they HAD to."

Unfortunately my sister is the same.
At least my mother believes it will kill everyone that got one. Which, albeit ridiculous, at least makes sense as a reason.

BTW That microchip in the vaccine? Awesome!! I now get free radio in my head, and the doors of the supermarket open by themselves when I approach! And the shadow government already knew where I was all the time from my cell-phone anyway. Which, let me tell you, is worth it just for the free cake delivered on your birthday by drone -wherever- you are. Best cake ever.

Brenda (#7217)

Location: Berowra Bushland
Quote: "entering your world via the book portal is awesome"
Posted: 1 day ago

I only take note of messages from the Honest Australien Government ads. "The Australien Government has made an ad about its hotel quarantine and vaccines policies, and it’s surprisingly honest and informative." Encourages individuals right to Freedom (to [email protected]**#ing die or get long Covid). :>)

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