Dear Warner Bros.
You remember me. You bought the film rights to my novel Jennifer Government, for Steve Soderbergh and George Clooney. Didn’t work out, but that’s not your fault. These things happen. I hope we can work again some day. That’s not why I’m writing.
I’m writing because yesterday I rented The Dark Knight, and I couldn’t watch it. I tried. But when I popped that DVD into my home theater PC and snuggled up on the sofa with my wife, it wouldn’t play.
At first I thought the disc must be damaged. I tried it in my laptop: no dice there, either. So I took it back to the video store and swapped it for a new one. They were very apologetic, by the way, Warners. I guess they understand that physically traveling to a bricks-and-mortar store is kind of a pain, and when you’re in business against digital downloads, you don’t want to make your transactions more difficult than they already are.
Home with my fresh DVD, I tried again. But still: didn’t work. A little Googling later, I discovered the disc was indeed damaged, and by who: you.
You’ve installed some new anti-piracy protection onto The Dark Knight DVDs, which prevents the disc from playing in my PC. Well, “prevents:” it took me an hour of messing around to figure out how to rip it. I didn’t want to rip it, Warners. I only wanted to watch it. I think it may actually be illegal to rip copy-protected DVDs where I live. But you engineered your disc so that it wouldn’t play in my DVD player: this was the only way I could access the content I’d paid for.
Now, I understand that home theater PCs are kind of new-fangled, Warners, and not everyone wants to watch their DVD on a computer or laptop. But some of us do, more every day. I think you need to get over the idea that PCs are just for pirates.
Please, help me out here: who does your protection scheme target? It can’t be the real pirates; they are barely slowed by such things, and you surely know this. If I’d wanted to download The Dark Knight illegally, it would have been quick and easy; there’s no shortage of places to find it, and the copies are high-quality. Unlike your DVD, they are also ad-free, play without a hitch, and would have spared me three trips to the video store.
I think your target must be the average consumer: someone with a PC and a legitimate copy of your DVD, but limited technical knowledge. This person will be defeated by your anti-piracy protection, at least for the moment. But what does this gain you? I’m honestly stumped. These are not the people who are distributing copies over the internet. They are, at worst, time-shifting a rental, or handing out a copy to their friends. A copy of a store-purchased DVD, that is. They are that tiny, precious slice of the population who has decided to give you their money: your customers.
When you optioned my book, Warners, I noticed the contract provided for a cut of the film’s eventual revenue to the MPAA. I felt a little uneasy at this, because even back then I wasn’t comfortable with the shenanigans that organization was up to. The unskippable copyright notices at the start of movies, for example: that’s half the reason I swapped to a home theater PC in the first place. There is something wrong, in my opinion, when a machine I purchased, playing a DVD I purchased, tells me I’m not allowed to use the fast-forward button.
I understand piracy is a serious problem for you. I really do. You’ll get no argument from me that wholesale downloading of copyright material easily available from legitimate channels is morally indefensible. If we can sensibly fix that, I’m right there with you. But you seem to be hell-bent on converting your entire customer base into pirates. You are facing competition that offers your product at zero cost and maximum ease of use, and you respond by breaking your own DVDs.
So, next film deal, I’m striking that clause out. No more MPAA funding from my material. And Warners, it’s not because I’m angry. It’s not because I want that hour back I spent trying to get your busted DVD to play. It’s because you need to stop this. Really, it’s for your own good.
Comments
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Karan (#1376)
Location: Sydney, Australia
Quote: "Quid Quid Latine Dictum Sit, Altum Viditur - Anything said in Latin sounds important"
Posted: 5738 days ago
I applaud the decision to stand for your principles in any film deal negotiations, but I wonder - are there any major studios outside the MPAA system? I can only assume it would be difficult to set this condition aside... (and is there a 'Book PAA'? :P)
Rod McBride (#688)
Location: Gardner, KS
Quote: "www.MidwestRockLobster.blogspot.com"
Posted: 5738 days ago
Dennis (#3776)
Location: Syracuse
Posted: 5738 days ago
Hobbie (#1359)
Location: Cornwall, England
Quote: "There was a little man in his hair!"
Posted: 5738 days ago
All these anti-piracy things ever do is screw up the people who paid for them. The pirates, now, they work out how to get around it in about 5 minutes and point and laugh and tell the poor pissed-off consumer "Come over here, I have the shiny shiny free and unfettered, without the complimentary shafting that comes with the genuine thing. Feel the pull of Bittorrent..."
Not only that, but then you have old grannies with their first ever PC, who don't know how to use it properly and who have never ever downloaded a pirate Neil Diamond CD, much less The Dark Knight or Spore, getting letters from studios and developers saying "You own a PC and an internet connection YOU FILTHY PIRATE. We demand £1500 or we'll see you in court and we'll sue you for every last cat and cardigan you own!" Because the pirates know they watch IP addresses that go through Bittorrent, and chuck a few red herrings into their logs, because IP tracking is useless.
Film studios, music labels and games developers need to get a clue, and if they don't do it soon, the more people will have gotten accustomed to pirating, and you can't sue everyone.
Colette (#324)
Location: Houston, Texas, USA
Quote: ""The good Earth â we could have saved it, but we were too damn cheap and lazy" -- Kurt Vonnegut"
Posted: 5737 days ago
Arancaytar (#2358)
Location: Frankfurt
Quote: "We are a way for the cosmos to know itself. -Sagan"
Posted: 5737 days ago
You tell them, Max!
The actions of MPAA really don't make any sense - unless you start from the premise that their business model no longer is selling movies, but litigating "pirates". Then it makes perfect sense why they are breaking their product and forcing their customers into piracy.
Hans Miniar (#2600)
Location: Iceland
Quote: "~your love is made of happy, and sometimes exhasperation~"
Posted: 5737 days ago
Mind you, I still have an "old fashioned" dvd player and no desire nor intent to get another one until this one grinds to a halt and stops functioning at all. Which might take anywhere between 6 months and six years, but hey, I got mine for free so what can ya expect.
The MPAA don't appear to have thought their actions through what so ever, so I wouldn't give them money either. They don't even know what they're doing with it.
Kmuzu (#3777)
Location: Vegas Baby
Quote: "Elvis Lives!"
Posted: 5737 days ago
Of all the DVD's purchased this Christmas, my guess is:
30 percent of DVD's are not opened in the first year.
25 percent of malfunctioning product is never returned.
10 percent probably think it's their fault
5 percent of the stores won't take it back
So, 70 percent of the problem just vanishes right off the bat. I'm guessing when all is said and done only 7 to 5 percent of the customer base really get upset enough to do anything about it.
Are the stockholders worried that customers can't play the DVD's? Nope, they're worried about piracy. So it is more important to WB that piracy is prevented rather than the DVD actually functions. As a matter of fact it is better if the DVD doesn't function, because the customer has to return to the store. That makes the store happy. The DVD is still counted as purchased. That makes WB happy. And chances are the customer will purchase another WB product. WB is even more happy ..er .. happier.
See everyone is happy. That is everyone should be happy except you. Why are you unhappy Max? Cause you're not being a good American Max? Maybe you're not playing on the same team. Got have your own rules don't ya Max. You're itchin' to be some sort of rabble rouser, contra-consumer, fly in the great purchasing ointment with this blog of yours.
I say let it go. Put the DVD on the shelf .. that's right ... next to the unwatched Who's Afraid of Virginia Wolf and Pulp Fiction and forget about it. Just feel privileged that you played a small part in the giant cycle of American consumerism.
Jack (#2443)
Location: Australia, Bendigo
Posted: 5737 days ago
You're right, there is nothing out there that can't be pirated, and this 'protection' is nothing more than a headache for the average person. I bet more people get pirated versions of things when they find the legal copies don't work anyway.
These kinds of companies, Warner Bros, others in the film industry, gaming and music industries, their gonna' be made damn rich anyway, it's just plain greedy that they quibble over a few pirated things.
Hallie (#2348)
Location: Reading, UK
Quote: "Dancing is the vertical expression of horizontal action"
Posted: 5737 days ago
The DVDs tend not to be cheap and so I've had to wait to get them when I could very easily have got them off the internet but even now I own them I don't appear to actually own them.
Brittany O. (#1688)
Location: Montana
Quote: "people are kind of overrated "
Posted: 5737 days ago
On the down side-- could we not have posted this blog about 2 days ago. I am so saddened now. I just bought the Dark Night but have not watched it. I opened it. grrr. Maybe the store I purchased it from will take it back??? I shall tell them it will not play... we will have to see what they have to say about that.
Thank you for the heads up!!!
Megan (#3607)
Location: New England
Quote: "There are no absolutes. Except for that one."
Posted: 5737 days ago
But hey, if they insist on driving their legitimate paying customers away, then I guess we'll all just have to become pirates. And really, doesn't a world full of pirates sound cool?
Now excuse me while I run up the jolly roger on the Good Ship Dell Inspiron!
Greg Karber (#1568)
Location: gregkarber.com
Posted: 5737 days ago
I'm with you all the way on this one, Max. Hoist the Jolly Roger and let's go sailing. Argh.
Valadur (#3780)
Posted: 5737 days ago
And Max, my boy, you CAN bypass that copy-protect crap! One can be bypassed using fast-forward and the other with scene skip. They dont want to make it easy on ya but they dont want to watch it either. I can never remember what order it is but I skip it all the time. Now the question is hoe long till I get sued for telling you and letting out the secret lol.
Jennifer M. Dambeck (#3061)
Location: NJ, USA
Quote: "Rock on"
Posted: 5736 days ago
Jens The Benz (#3718)
Location: Boeswipper-County / FRG
Quote: "What part of YES don't you understand?"
Posted: 5736 days ago
Stygian Emperor (#2947)
Location: the Stygian Empire
Quote: "Flesh is a design flaw."
Posted: 5735 days ago
towr (#1914)
Location: Netherlands
Posted: 5734 days ago
"Why are you unhappy Max? Cause you're not being a good American Max?"
I would hazard to guess that he's not being a good American because he is in fact Australian. Those ozzies are tricky that way. :P
Jarrad (#837)
Location: Hobart
Posted: 5733 days ago
tasha (#3788)
Location: Australia
Posted: 5732 days ago
marcerosemberg (#3789)
Posted: 5732 days ago
This DRM stuff also does something else, which is the worst in my opinion: they send information from your own PC to somewhere else with this information, what you wanted to see or listen to. It may sound paranoid, but it's quite a good and easy way to get profiles. So no matter how legal you are, even in the privacy of your home you'll have this kind of spy.
As far as I know, all new computers (let's say, those that came after Windows XP) have this system installed -the same system in CDs, DVDs, in the programs, etc-, and the creepy thing is companies (guess who, it's easy) are pushing to make this not only legal but also compulsory in international commerce treaties, with the excuse it's used to fight piracy.
I could be wrong, sure, but... i'd take a closer look on this DRM thing.
Gerald (#3798)
Location: Melbourne, Australia
Posted: 5726 days ago
And these days, more and more DVDs have unskippable movie ads, like old-days VHS. And it's not just on rental DVDs, I'm talking about real full-price DVDs!
And everytime, it's pushing me closer to what I don't want to become, a pirate. I just want to watch the movie I bought, and I want to do that seconds after I insert the disc! I'm getting jealous when I see pirates who get movies before they're in cinemas and can watch them at a click of a mouse ("what copy protection?" they ask, lucky bastards).
Leanne Tonkes (#3801)
Location: Melbourne
Posted: 5724 days ago
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