Wed 27

Get your brave new world right here

What Max Reckons Occasionally I wonder how social values will change over the next several decades. I’m pretty sure they will change, and our descendants will look back on the early years of the 21st century and find some of our ideals bizarre—as repugnant as we find slavery, sexism, and repression. But which ones? Here are some guesses.

  1. Speciesism. As a race, we’ve shown a pretty clear trend toward abolishing arbitrary divisions between people. We no longer consider some races to be sub-human, for example, or one gender to be undeserving of the vote. Ethical vegetarianism, practically unheard of a century ago, is increasingly common, and animal cruelty is now widely considered to be a terrible thing. To me this suggests we’re on the way to overthrowing the belief that animals have no feelings worth considering, and that we have the right to eat them. I don’t think we’ll ever consider animals to be our equals, but we won’t think their feelings are worthless, either.

    Prediction: First we’ll outlaw agricultural practices that cause animals pain, and eventually we’ll stop eating them.

  2. Patriotism. When you’re under threat, patriotism makes a lot of sense: your chances of survival go up if you band together with similar people. But as globalization brings people of all nations closer together, making international travel and communication astonishingly easy, national boundaries mean less. The more we learn about foreigners, the more we find we have in common with them; and not only that, as the world undergoes a slow, inevitable cultural homogenization, we do have more in common with them.

    At the same time, a consistent pattern shows up every time citizens of a large Western nation go to the ballot box: city-dwellers vote liberal and country people vote conservative. How long before residents from Manhattan, London, Sydney, Paris, and Berlin have more in common with each other than they do with rural residents of their own country? Do they already?

    Patriotism is a pretty crappy ideal in the first place. It’s clearly untrue that people who happen to have been born in your country are more special or worthy of your support than people who happen to have been born somewhere else. In fact, patriotism is even less defensible than racism, because at least there you have a biological basis on which to discriminate. When you’re patriotic, you’re using an imaginary line.

    Prediction: Eventually people won’t identify themselves primarily by their nationality, but rather by their belief system.

  3. Faith. Recent events in certain Western countries notwithstanding, the influence of religion on people’s lives has been falling for as long as recorded human history. So I don’t see why it should stop now.

    Prediction: Few people will believe in a literal God or identify themselves as followers of a religion.

  4. Privacy. There’s more concern about privacy in democratic countries today, but there is less actual privacy. It’s increasingly difficult to interact with government departments and corporations without supplying personal details, and, thanks to improving technology, it’s increasingly easy for those bodies to amass, analyze, and use that information. Governments have strong incentives to invade people’s privacy, since it increases their ability to control the populace, and they have very little incentive to protect privacy.

    As technology creates more powerful and more easily accessible weapons, a single rogue person will be capable of inflicting greater harm on other people. The best defense against this is probably surveillance. Since human beings are more interested in safety than privacy, I don’t think we’ll fight hard enough against loss of privacy to stop it happening.

    Prediction: People will no longer believe in a basic entitlement to privacy from government.

  5. Selflessness. Regulated capitalism harnesses the power of self-interest to make societies more productive. It generates enormous amounts of wealth that, more or less, benefits society as a whole. Thus, capitalism is here to stay for the foreseeable future.

    However, capitalism rewards selfishness. People who act only in their own best interests tend to accumulate more money than those who don’t. For evidence of this, you don’t need to look any further than the types of personalities who end up running major corporations—or corporations themselves, which are by definition the purest embodiment of selfishness, and society’s biggest wealth-generators.

    In capitalist societies, money means success: power, influence, and status. And since the wealthy are society’s winners, they are its role models. To succeed, others will emulate their behavior.

    Prediction: People will believe less strongly in the moral duty to help others, and more strongly in the morality of self-interest.

That’s my best guess (for now): a society that looks back on mass-farming with horror, shakes it head at our obsession with flags, pledges, and anthems, sees little difference between religion and superstition, finds bemusement in our worries about privacy, and sees altruism as naive, even childish. Utopia? Well, not exactly. But then, I’m not predicting what I’d like to happen.

Sun 03

Dirt is Good. Dirt is Good. Dirt is Good.

What Max Reckons Today is an important day of celebration in Australia; it’s National Dirt is Good Day. No, really, it is. Now, I know, if you live in New Zealand, you’re wrinkling your forehead and going, “Wait a minute, Max, Dirt is Good Day was a few weeks ago,” and if you’re Turkish or Pakistani it was last year, but that’s not important; those are just funny little international differences, like how it’s currently Autumn in the Southern Hemisphere and New Zealanders celebrate Christmas on the last Tuesday of February.

National Dirt is Good Day is sponsored by OMO, a washing detergent made by Unilever, and by “sponsored” I mean “invented.” Apparently you don’t have to be a government to go around inventing national days of celebration; anybody can do it. So Unilever has decided we need one in celebration of dirt. Here’s why:

Years of scientific study by child health experts shows that playing outdoors is an essential part of a child’s learning and development.

Getting dirty through constructive play is how children learn and express their creativity. It also helps them to stay healthy by encouraging them to exercise and bolstering their immune systems.

I dunno, it seems like this makes just as much sense without the phrase “Getting dirty through”. It seems like they inserted that fairly arbitrarily. But no, no, I’m not one to argue with unsourced “years of scientific study.” I should just be grateful that private enterprise has stepped in to deliver this crucial health message.

I clicked through the web site to find out how I could celebrate Dirt is Good Day at home—I don’t have any kids, but since it’s such a significant occasion, maybe I could pinch somebody else’s. The first couple of recommended activities seem interesting enough, but the further you go down the list, the more they seem to be basically, “Take one child, roll him around in the mud, and wash his clothes with OMO.”

The second-last one is “Mud Splatters”: its ingredients are (a) water balloons (b) mud and (c) paper. You’re meant to insert (b) into (a) and throw it at (c), marveling at “the amazing effects on the paper as the mud splatters.” There is no mention of the possibility of kids turning their attention to the amazing effects of mud splattering on other objects, including each other. Which seems like the logical progression to me, but apparently to Unilever it would be a surprising and unexpected development.

The final recommended activity is “Mud Pie.” The description is quite detailed, but I’ll summarize it for you: get a big pile of mud and try to make your parents eat it.

At the very bottom of that web page, in black text on a blue background, I noticed this:

Safety Note: Ensure children do not play with dirt that may have been contaminated by animals. Ensure that children do not put dirt or dirty hands in their mouths. Potting mix is dangerous as it contains a potentially harmful bacteria, do not use. Ensure any cuts are covered. Wash hands afterwards.

Wow! I always get a warm, fuzzy feeling when corporations take an interest in my personal wellbeing, but tucking away a safety warning where nobody will see it as part of a campaign to make children play in dirt is extra special. Maybe they should call it National Dirt is Good So Long as It Isn’t Contaminated by Animals and You Don’t Put it in Your Mouth and Wash Afterwards and Cover any Cuts and For God’s Sake Don’t Go Near the Potting Mix Day.

But it’s been a big success for Unilever, with consumers apparently embracing the message of: “No Stains. No Learning.” (An earlier draft, I’m guessing, is, “No Stains? Bad parent! Bad!”) So surely it’s just a matter of time before other companies jump on the bandwagon. There could be ExxonMobil National Go For a Long, Aimless Drive Day, or AT&T National Just Check Your Relatives Are Still Okay Day. Because they care about us, you know?