By now four thousand people have told me about the shooting at the Playstation 3 launch. Well, all right, it wasn’t four thousand. It was sixteen. Fifteen, if you don’t count the guy who thought it was over an XBox. (I love it when people remember everything about a marketing promotion except the product. Just knowing that some marketing executive signed off on a million-dollar campaign only to boost his competition gives me a warm feeling inside.)
Not that I’m saying Sony deliberately engineered a stock shortage and then hired an assassin to shoot someone in the stampede in order to build up the hype. That would be unspeakably immoral. To rip off the opening of Jennifer Government so blatantly, I mean.
I’m thinking about creating a special section on this site: “Stuff that happened in real life that’s kind of like one of Max’s books.” That way I won’t feel the need to salute each individual event: I can just add it to the list. Then on cold, quiet nights when I’m feeling insecure, I can browse that list and feel good about myself again. The best part is there need never be a list of “Things that were predicted in one of Max’s books and, boy, was he off-base.” Those things just haven’t come true yet.
Of course, it’s not that hard to predict advances in marketing. You just imagine what you’d do if you wanted to sell something and had absolutely no morals, self-respect, or dignity. Wait six months, and bing! There it is.