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Fri 08
Jun
2007

Buying Crap

What Max Reckons You can buy paper made from elephant feces. It’s called Poo Poo Paper. I know this because I saw it mentioned in DailyCandy, which is “the ultimate insider’s guide to what’s hot, new, and undiscovered.” At first I thought DailyCandy might be scraping the bottom of the hot, new, and undiscovered barrel when they reached for the Poo Poo paper, but then I read more and discovered a profound insight into modern consumerism. Here:

Kid 1: Wow. Look at that elephant. He really thinks his sh*t don’t stink.

Kid 2: Actually, it doesn’t always smell bad. Just yesterday I was trying out my new Crayolas on paper made from elephant poop.

Kid 1: Cootie alert.

Kid 2: No, no. It’s totally clean.

Kid 1: Keep talking.

Kid 2: So these people collect the dung, dry it out, and wash it, leaving fibers from the grass, bamboo, and fruits the little guy’s ingested.

Kid 1: Grody. To the max.

Kid 2: I’m not done yet. Then they boil the fibers so they’re super clean, add banana tree and pineapple fibers to thicken the paper, and dry it in the sun. You’d never even know it was made from caca.

Kid 1: Okay. Kinda rad.

You see the genius. Regular non-hot, un-new, and already-discovered people might think that paper made from elephant crap is kind of disgusting. But for that very reason, ultimate insiders find it hot. The selling point is the repulsiveness.

I think marketers worldwide will find this a pleasing development. Until now, they’ve been hamstrung by the need to make their products useful, or at least non-awful. But if leading-edge shoppers are willing to buy the opposite—and not just willing; already eagerly seeking such products out—then the doors are wide open. For example:

Consumer 1: Hey look, shoes made of razor blades. They actually inflict injury on you while you walk. What a stupid idea.

Consumer 2: Actually, some of the hippest Hollywood celebs are wearing these now.

Consumer 1: Keep talking.

Consumer 2: According to Variety magazine, there’s nothing hotter than leaving a little trail of blood spots from your mangled feet. The pain is what makes it outrageous.

Consumer 1: Okay. Kinda rad.

Incidentally, I noticed the slogan on the Poo Poo Paper web site: “WE TAKE THE ‘OO’ OUT OF POO!”. Following that is: “TM”. Someone actually came up with that phrase, then thought: “Gee, that’s some gold right there. I’d better officially register that before anyone steals it.”