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Max Barry wrote the novels Syrup, Jennifer Government, Company, Machine Man, and Lexicon. He also created the game NationStates and once found a sock full of pennies.

Blog

Tue 28
Aug
2007

Make Mine a Fukk

Syrup The Syrup film producers want to mock up some cans of Fukk. I think they are hatching some kind of promotion. They asked if I had a design in mind, and I said not really, but I bet if I mentioned it on my web site, somebody would come up with something good.

So here we are. If you invent a graphic design the producers like, they’ll mail you some of the mocked-up cans, and I’ll send you an autographed book, and the next time we’re all in a limo with Natalie Portman and she says, “I don’t wanna go home! Where can we party?”, we’ll suggest your place. Although that last one has never happened yet, so I wouldn’t count on it. Still: cans and book.

Your design should:

  1. be for an energy drink called “Fu*k” (as opposed to a cola called Fukk; that’s changed in the script)
  2. be shaped appropriately to be used on a can
  3. probably have a black background
  4. be cool

I’m thinking you may not need to be particularly fancy on this one, because understated is cool. But whatever you think. If you want to enter, email me.

Comments

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Sken (#3269)

Location: Sydney
Posted: 2582 days ago

Sounds fun, I'll see what I can whip up.

Oh and you might be interested in this:
http://gizmodo.com/gadgets/trekstor/a-letter-to-trekstor-re-racist-ibeat-blaxx-mp3-player-293515.php

Machine Man subscriber Marleen (#2741)

Location: Berlin, Germany
Quote: "I want more expensive shoes in one place than I've ever seen in my whole life."
Posted: 2581 days ago

Ahhh... hehe. Tempted to try my luck.

(To be honest though, I'd be more thrilled to have that book dude over at my place to party, what's his name, Maxx something, than Natalie Portman, who's also cool.)

Phill Sacre (#1822)

Location: London, UK
Quote: "Computers are like air conditioners. Both stop working, if you open windows."
Posted: 2581 days ago

It's times like this that I wish I was good with Photoshop!

Thought of the day: if someone regularly drinks cans of "Fu*k", does that make them "Fu*kers"? If your mother regularly drinks cans of ...

... I'll get my coat!

thewylddream (#1191)

Location: Montana USA
Quote: ""Always forgive your enemies -- Nothing annoys them so much." ~Oscar Wilde~"
Posted: 2581 days ago

Done! (And it only took two tries to get it emailed to you!)

Self pimp. If you want to see my first submission (and the competition) check out my gallery at deviant art <a href = "http://crimsonvermillion.deviantart.com/art/Fuk-Energy-Drink-63561887"> http://crimsonvermillion.deviantart.com/art/Fuk-Energy-Drink-63561887</a>

And, it has my watermark on it, just ignore the CV.


Machine Man subscriber M.I.Minter (#347)

Location: Houston Texas, USA
Quote: "When I read about the evils of drinking, I gave up reading."
Posted: 2581 days ago

I think it should be like Jonse Soda here in the states where people email in black and white photos to be used on the label, but instead of children playing or a fish eye of a cragly homeless man, it can be of people getting owned. Like this http://you.justgotowned.com/ . Also fu*k should still be a cola, the energy drink should be called "fu*ked UP". The tag line could be "go Fu*k yourself" or "get Fu*ked" More witty to come.....

Lottie (#3093)

Location: Sheffield, UK
Posted: 2581 days ago

Can I use MS Paint? :D

towr (#1914)

Location: Netherlands
Posted: 2581 days ago

It would be cool to have a design that changes when the can goes from cold to warm. Maybe when it's real cold it only says fu*k in a very small font, and when it gets to room temperature the font grown in size to cover the whole can :P

Fu*k! It needs some ice.

towr (#1914)

Location: Netherlands
Posted: 2581 days ago

Oh yeah, more to the point, how long do we have to make a design and send it in?

Karan (#1376)

Location: Sydney, Australia
Quote: "Quid Quid Latine Dictum Sit, Altum Viditur - Anything said in Latin sounds important"
Posted: 2581 days ago

@thewylddream,

lol, it's funny how I also felt the need to include the capacity (in metric, though) and the little TM :D

Yoyodyn (#2480)

Location: TN, USA
Quote: "Yay though I walk through the valley of Gates, I shall fear no Windows."
Posted: 2581 days ago

What about the nutrition facts? There are all kinds of oppertunities there. Even if I cant spell them.

Oh, and the UPC on the can should be the UPC of the book.

Emily (#1135)

Location: ceruleantown.com
Quote: "The sky is falling..."
Posted: 2581 days ago

d00d, I am so doing this. Expect a few designs from me, I've already been messing around in photoshop!

Emily (#1135)

Location: ceruleantown.com
Quote: "The sky is falling..."
Posted: 2581 days ago

yo max check your email, I've sent you a design!! http://webpages.charter.net/ceru/fukk/ also has them.

austin (#2462)

Location: rhode island
Quote: "hmmm...bleh..."
Posted: 2581 days ago

Mine is clearly the best.

http://i11.tinypic.com/4xx9mvp.jpg


The quantity, by the way, says "Enough".

Emily (#1135)

Location: ceruleantown.com
Quote: "The sky is falling..."
Posted: 2581 days ago

OMG austin! Yours *IS* the best!!!!

Linnea1928 (#2654)

Location: Rosemount, MN
Posted: 2581 days ago

Wow, I keep checkin out everyone's designs and wishing I was creative... Max, if only you would've waited until after this next semester to ask-- I'm taking my first art class ever this semester (yes, I'm taking Art 100, it might as well be called "Introduction to Stick Figures"... or "Exploring Doodling")...
oh well, I'm wishing you all good luck with your designs!!
And I am so excited about the Syrup Movie!!!

Shane Smith (#1871)

Location: Canberra, Australia
Posted: 2581 days ago

That was fun. :)
http://i9.photobucket.com/albums/a63/canberra_boy/FUKK_Shane_Smith.jpg

thewylddream (#1191)

Location: Montana USA
Quote: ""Always forgive your enemies -- Nothing annoys them so much." ~Oscar Wilde~"
Posted: 2580 days ago

@ austin

LMAO "Enough" that is EXACTLY what the can should say. I mean why admit how much is in the can?

Christopher (#3016)

Location: Melbourne, Australia
Quote: "What's a battle?"
Posted: 2580 days ago

Great! I'll see what I can come up with...

towr (#1914)

Location: Netherlands
Posted: 2580 days ago

A really bad joke, but you could slap on the warning "May contain traces of nuts"

austin (#2462)

Location: rhode island
Quote: "hmmm...bleh..."
Posted: 2580 days ago

LMAO "Enough" that is EXACTLY what the can should say. I mean why admit how much is in the can?

****

Its not like there's truth in advertising anyway...

James Fasci (#3272)

Location: Cambridge, MA
Quote: "If all you have is a hammer then everything looks like nails."
Posted: 2580 days ago

Hey - here's my swing at it: http://james.fasci.googlepages.com/fuk_celeb

James Fasci (#3272)

Location: Cambridge, MA
Quote: "If all you have is a hammer then everything looks like nails."
Posted: 2580 days ago

Make sure to check out the "K" - it's a bit subtle for some.

Erica (#3067)

Location: Seattle
Quote: "So I've been thinking about this "are you a bird or a tree" business and I think a truly old soul would understand that there is no difference between the two."
Posted: 2580 days ago

Hey Max, when is the due date to submit entries?

jessica (#3063)

Location: austin, tx
Quote: "You can't start a fire worrying about your little world falling apart."
Posted: 2580 days ago

I really like James' mock up. Very subtle on the "K." But you just gotta love Austin's mock up. That's probably how mine would turn out, too. =)

Gregory Rubin (#72)

Location: Seattle, WA
Quote: "SSIMB!"
Posted: 2579 days ago

Well, I've already met Maxx, but I'd really like to meet Natalie Portman, so I guess that I'll break out my mad graphix skillz and see what I can do.

Gordon Chow (#3277)

Location: United States
Quote: "When life gives you lemons, make grape juice, then sit back and wonder how the fukk you made grape juice"
Posted: 2577 days ago

huh, when is the deadline? I'll give it a shot on adobe photoshop tonight

Gordon Chow (#3277)

Location: United States
Quote: "When life gives you lemons, make grape juice, then sit back and wonder how the fukk you made grape juice"
Posted: 2576 days ago

Here is a temporary image... something I feel coke would most likely use if it were a real product: http://s124.photobucket.com/albums/p33/shalaran/?action=view&current=FKKDONE.jpg

Michael Ricksand (#2212)

Location: Terra
Quote: "You do not have a right to be stupid."
Posted: 2576 days ago

So many bad puns coming up, so little time.

Mike (#3239)

Posted: 2575 days ago

Has anyone made any suggestions on who should play the roles of Scat, 6, Sneaky Pete, @ and Cindi. If anyone should play them it should be these actors and actress'

Scat- Zach Braff....Easiest pick ever.

6-Shannyn Sossamon...The really cute girl from A Knights Tale 40 Days and 40 Nights and the Rules of Attraction.

@-Should be played by Scarlette Johansson...But a lot Bitchier

Cindi-Amy Smart...Seems like the right Actress to play a semi-small role well enough.

Sneaky Pete...I have no idea, I really don't. Who do guys think should play these roles?

Petar (#3280)

Location: Oklahoma
Quote: "There's no use being pessimistic. It wouldn't work out anyway."
Posted: 2575 days ago

I see Collin Chou when I think of Sneaky Pete (the guy who played Seraph in The Matrix series).

Mike (#3239)

Posted: 2574 days ago

Good call, I was bored at work and I couldn't think of anybody that fit Sneaky Pete, that guy totally fits.

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