REVIEW: New Weekly
August 23, 1999
"I know Coke is one part faintly repulsive black syrup, seven parts water and forty-two parts marketing, but I still drink it. Perception is reality." This laugh-out-loud satire is about having a million-dollar idea, the corporate jungle, and being ultra-cool. Everyone who's in marketing -- or has bought something -- should read this.
Maxx Barry is a 26-year-old Australian who says that to make it big in the USA, you need an extra 'x'. He also hopes "the Coca-Cola Company will take the references to Coca-Cola in the spirit in which they were intended".