Muffy Terlon
October, 1999

Every contemporary decision we make is at least partially determined by advertising. Syrup extends the get-rich-quick ethos for the media-canny twentysomething. Branding? Meet Scat (not the name he was born with, but a much more effective one) and the product that's going to make him a star - if only he can effectively work some marketing magic

I read Syrup over a series of morning treadmill sessions. The book is big and easily digested - just like any good, marketable product. Full of cool names and advertising bullshit, Syrup spins a suspenseful tale through the shallow marketing world.