REVIEW: Adelaide Advertiser

August 28, 1999

**** Four stars.

"MKTG case study #8: use large 'special' tags on goods without reducing their price. Practice the line "our company feels the word 'special' in no way implies a connection with price"." Such are the revelations of corporate marketeer Maxx Barry in his savage satire on American marketing. Ambition, betrayal, obsession and corporate conspiracy are delivered in a punchy, witty yarn where the heroes are just as nasty as the villains.