I should buy some cement, in case I need to hide a body. I don’t plan on hiding a body. I have no particular body in mind. But that’s the thing: if you wait until you’re there with a bloodied lamp in one hand and a cooling body in the other, it’s too late. You can’t jump in the car and head down to the hardware store for cement at that point. You’d need to change your clothes, stash the body somewhere it won’t arouse suspicion, and this is assuming you can even get to an open hardware store. It might be two in the morning. You might not have a car—or you might, but with a fender caved in around a head-sized crater, this being the reason why you need cement in the first place.
And think about how bad it would look. You have to assume the police will investigate. At best, there’s a missing person, at worst, they already suspect homicide. “Where were you on the night of the 24th?” they’ll ask. If your answer is, “Buying cement,” you have a problem. Sure, you can lie. Say you were tucked up in bed. But that’s another thing to go wrong. Did you use your credit card to buy the cement? Did you visit an ATM for cash? They’ll find out. They’ll track down the clerk who served you. And that clerk will say, Yes, I do remember a sweaty, frightened-looking customer in urgent need of cement. I remember very well.
Consider how much better if you can simply trot down to the basement, flick on the light, and haul out those 60-pound bags of cement you stashed there for precisely such a contingency. No need to leave the house: just get mixing. You’ll have to pull up some floorboards, of course, or find a nice, quiet spot in the garden, and do quite a lot of digging. There is hard labor involved. I’m not saying it’ll be a breeze, something you can knock over before catching the end of Letterman and retiring to bed with a book. My point is when the payoff is avoiding spending the rest of your life in prison, it’s worth putting in some effort.
Like I said, I don’t plan on killing anybody. I’m a reasonable person. But I can’t say there’s absolutely zero chance that one day I’ll find myself with a dead body that needs hiding. I bet everyone thinks that, until it happens to them. It’s like insurance: I don’t really think my house will be destroyed by an earthquake, but I’m covered, just in case. Those kinds of things, I don’t like leaving to chance. I’m not a gambler. A bag of fast-setting cement retails for six dollars. A team of lawyers after the fact will cost me hundreds of thousands—and probably do less to keep me out of prison than timely application of cement. I think the economics speak for themselves.
Then there’s the peace of mind. You can’t put a price tag on that. Right now, even though I’m just home by myself, I feel a vague sense of unease. I know that through a series of strokes of misfortune, I could find myself with a body and no way to hide it. Having bags of cement in the basement, even though I’ll probably never use them, means I can relax. It’ll give me a warm feeling, just knowing they’re down there. Ready for a rainy day. I’m going to get some now.
Microsoft has a new ad! And experts are divided over whether the quirky, banter-heavy, no-need-to-mention-a-product spot is 90 seconds of pure Seinfeldian genius, or a sad demonstration of what you get when you try to advertise something that has no selling points.
Well, when I say “divided:” Microsoft thinks it’s pretty neat, and everybody else seems underwhelmed. In the face of this howling gale of criticism, Microsoft has responded: That’s just what we wanted! The ad is just a “teaser,” they say, meant to “get the conversation going.”
The Associated Press picked up this idea, ending its article with:
Even if the reaction was mostly negative, Microsoft’s ad has clearly succeeded in getting people talking.
And it popped up in lots of other places, too:
“It was a very odd commercial but it has the effect that people are talking about it now… so didn’t they get their money’s worth?” wrote ‘Amanda.’
I wonder when we can kill the idea that even colossal marketing blunders are secretly brilliant, since they at least got people’s attention. Because it sounds like I’m being asked to believe Microsoft deliberately blew $300 million as a strategic move to get everybody talking about what a waste of money that was. That must have been some pitch meeting. “Here’s our idea: a series of pointless, meandering ad spots that don’t actually promote your product, but spark worldwide debate about what the hell you thought you were trying to accomplish. Everyone will be talking about it!”
Presumably this firm would go on to promote Presidential candidates by having them drown puppies on live TV. You can’t beat that kind of exposure.
Personally, I don’t mind this ad. It’s the introduction of a long campaign; they’re just warming up. I’m prepared to believe it will be effective and entertaining. But if it sucks, that won’t mean it’s genius in disguise. It’ll just mean it sucks.
So are you following the Orwell diary? Me, I was in a state of near-sexual excitement when I heard they were posting George Orwell’s 1938-1942 diaries online, seventy years after he wrote them. But that’s a whole other story; back to Orwell. Imagine! A peek at the intimate thoughts of one of the 20th Century’s literary giants: a man whose searing intelligence produced works of majestic satire, whose vision seems to only grow more relevant.
What crackling intellectual thunderstorms, I wondered, raged inside this man’s head? In 1938, with a world war a mere twelve months away, what socio-political clouds did he see brewing? I signed up to the live feed right away. Orwell blogging: was there anything the man didn’t anticipate?
First entry, August 9: Orwell relates how he caught a snake. I wondered briefly whether this was a reference to the Munich Agreement—the snake could be Chamberlain or Hitler, maybe, even Daladier. But no. He was talking about an actual snake. Well, okay: I guess if I caught a snake, that would be exciting. I’m not sure I’d blog about it. But still. I could see, I suppose, that even one of the world’s great thinkers might, upon encountering a snake, temporarily cease pondering the human condition to remark, “Ooh, snake.”
Next entry, then:
Drizzly. Dense mist in evening. Yellow moon.
That’s the whole thing. All right, so maybe my expectations were a little high. He wasn’t writing essays. He was writing for himself. And the important thing wasn’t the prose; it was the train of thought.
Hot. Dense ground-mist early this morning. Many blackberries now ripe, very large & fairly sweet. Also fair number of dew-berries. Walnuts now nearly full sized. Plenty of English apples in the shops.
Lots of apples, really? Well, that’s… good, I guess. You need apples. The more the better. Especially in shops.
Night before last an hour’s rain. Yesterday hot & overcast. Today ditto, with a few drops of rain in the afternoon. The hop-picking due to start in about a week.
Hops-picking. You can’t begin looking forward to that too soon. Got to love the delicious anticipation of looming hops-picking.
Overcast & chilly. Heavy rain last night. Dahlias now in full bloom.
This was when I decided to claw out my eyes to relieve the boredom. At least then something would be happening.
They say you should never meet your idols, because you’ll only be disappointed. Maybe you shouldn’t read their diaries, either.
(Or their web sites, ha ha, yes, very clever.)